As an entrepreneur, you want to create content that is irresistible to your customer or clients. You want to have a no-brainer offer that entices them to take the action you want. In essence, this content should be part of your selling ‘system’ which guides your leads into your business.
Some content is used for marketing and some is used to gain customers. Here are some really quick content that you can create pretty easily in today’s digital world. I will give some tips on how to use them as well.
Interview some people in your field. Imagine calling another person in your industry and asking for an interview. Many will be proud to share with you, especially if you have a good reputation and relationship with that person. If someone called you an expert, would you want to grant them the interview?
With GoogleHangouts you can do this interview on the internet and have it recorded and posted for you. How cool is that!? Just get your interviewee on Google, introduce yourself and your guest, then ask a few pertinent questions.
You can literally interview any business and have them share tips relevant to what you offer. Do 2 -3 of these and offer them as a free download to people who give you their email address.
You can post on other people’s pages. Find a relevant blog and ask if they take submissions. You can even submit to local newsletters through apartments, HOAs, banks and more. Be diligent and find the opportunity where you can let your expertise shine! Remember, any kind of guest appearances make your company look big even if it is just an article with ten quick tips. This will bring people to your page so make sure you include your web address, email, physical address and phone number at the end.
People love to hear success stories. Share a story from a client who had great success with your product or service. You can interview them, have them send you the story, or you can write it yourself. Make sure you have their permission and follow up to see how they are doing. I bet they would want to share the story with their friends on social media…hint, hint.
Review a product or service in your business. You can review your employees telling about their specialties. Offer this on your about page. You can review your products, but be careful, you may be biased. I suggest reviewing products that you can cross market with other companies. If you have a gym, you may want to review sportswear from the athletic supply place down the street.
This one can be a tough one. It involves you sharing your personal story. Here is where the power comes in though. Share a story with relevant tips that pertain to what you do. I recently had a marketer share his story about his religion. He then promoted a product based on the same ideas.
Trending News (Newsletter??)
Recycle good information. Put together three postings from reliable sources in your industry. Take the compiled info and format it in a way that is interesting. Use lots of pictures. The, you create an article that ties them all together. Now people see your name along side of people they know, like and trust. That will raise their opinions of you. Have people give you their email or physical address to send the newsletter.
Create a frequently ask questions list. Take the list and create a tips sheet. Call it something like “how to get the most out of . . .” It will save you some headaches and help your clients feel like they have gotten some really important information. Keep the design simple, but make it look good.
Offer a short list about 5, 7, or 10 tips to get the most success with …People love to get the insider’s scoop. You may even want to call it the “Insider’s Scoop to …” Make it sound valuable, be short and to the point…much like this list.
You can take it one more step. You can share 10 tips, but reveal 2-3 of them. Tell them they have to sign up to get the rest! People hate not knowing what they are missing. If you don’t believe me, just ask them to turn their phone off!
Have a customer strategy
As you can see, there are many options to create content. This is just touching the tip of the iceberg. You can do a lot of research to find valuable content for your business. But, let me warn you, you MUST HAVE A STRATEGY.
Content or any kind of marketing is useless if you don’t have a well oiled system to bring your customers in to. I tell marketing clients that I can’t bring them new customers until they can show me the process their customers go through in their system. It may sound harsh, but I am helping them.
Could you imagine only preparing for ten people and one hundred people show up? Without a strategy, you can get people to come, but can you keep them satisfied. There is nothing worse than an unhappy customer who willingly shares their experience.