5 Reasons Business Owners Don’t Create Videos for their Business
They think the equipment is expensive.
There was a time when camera equipment, and broadcasting in general, was out of the hands of most people. That all changed when we started carrying around computers in our pockets.
When I got started making videos I literally had a fourteen dollar camera and a nine dollar video program. If you have a computer, you probably already have a simple video program. If not, Youtube provides simple editing including putting text on your video, chopping off parts of the video and a few more neat things…all for free!
This excuse is the easiest to overcome. Smart phones today are more powerful than expensive camera used to be. If you don’t have one, I bet you know a friend who has one that will help you get started. Or you can buy a cheap camera on a site like ebay or even use a webcam to do your recordings. Equipment should never stand in the way no matter what your budget.
They think they don’t have time.
#1 - Let’s assume you have a smart phone. You can pull out your phone, record yourself and have a video directly uploaded to Youtube in less than a minute. Time is not the issue. The issue is purpose. If you have a purpose for your video, then creating it will be simple.
#2 - If you are a business owner, I bet you have at least one employee who would be willing to shoot a quick video and upload it for you. You simply send an email with basic instructions then ‘empower’ that person to create the video for you. There is power in delegation and it did not take you much more time than creating an email.
They think they can’t edit.
The purpose of editing is to remove unwanted content. If you don’t like editing, shoot the video a couple of times till it looks like you want it. Then, you just upload it like it is. Taking time to plan out your video and putting some effort into making your message clear is important.
If you have to edit, Youtube has everything you need. Just shoot the video, upload it to Youtube, chop off the front and the end of the video, and boom, you are done. Editing does not have to be fancy. The key is to effectively communicate to your audience.
If you really want your videos to look good consider hiring a professional video company or just find a video student at the local college. They will gain valuable experience and you will gain valuable videos. Just keep in mind, they are learning and you really want to consider what you need them to do for your business.
They think they are not technical enough.
In today’s world, if you can get online, you can create a video. If you can operate a smart phone or even a modern TV, you are ‘techie’ enough to create a video. Creating a video is not about being techie, it is about effectively communicating. (I have heard that somewhere before!)
Your message will be more powerful than any lack of technical ‘know how.’ If you have a message, then it ought to be important enough for you to get outside of your comfort zone. Take a moment to learn something new about creating videos and challenge yourself to be better. Your message is important enough for people to hear it. (We can even provide you will specialized training if you need it. Just contact us on our contact page.)
They think they can’t be on camera.
I want you to think about your day today. How many times did you look at yourself in the mirror? If you can look in the mirror, you can be on camera. It is just getting comfortable talking. You already know your subject, probably your business, right? Now all you have to do is pretend you are telling an employee what you need to tell him. Or pretend the camera is one of your favorite customers, what would you tell her?
The point about being on camera is about having something to say. People see you every day, so whether you are online or now, you are seen. It is not about how pretty or ugly you think you are, it is about being confident about your message. Get it in your mind that the camera is just ONE PERSON that needs to hear from you. Talk directly to that person and you will do just fine.
Option: I mentioned creating a slide presentation and just using your voice. These can be effective videos and you don’t have to show your face. You can uses a free online program called Jing to record a video directly from your screen. Now all you need is a microphone. Create your presentation, start the online software, speak as you go through your presentation and save your recording. (Note: the free version lets you create a video for five minutes. If you have a longer presentation, break it into five minute segments!)
Why do you think you CAN do video. Share with us on Youtube or GooglePlus.
This is my take on a list from James Wedmore. He has some great videos if you want to visit his Youtube channel.