http://youtu.be/4XUniwZXWfc When to post on social media Many people ask me, "How often should I post?"  Hopefully, I can give you some great guidelines and some helpful tools in this article. First, social media is a social platform.  You are encouraged to be social.  With that being said, I want you to think of social media like a conversation.  It is a two way conversation.  Ask questions, comment on what other people said and add [...]

http://youtu.be/HeXa4RE24Uw Make your social media great Profile Pic You profile pic is the picture that shows up beside your name when you post something.  It is usually pretty small.  My suggestion is to create an image based on the suggested size of the social media.  Don’t get too fancy.  A picture mainly of your face works great.  If you want to use your business logo, make sure it is formatted to fit the square or circle size of [...]

http://youtu.be/OQe2PZ_0uj8 Picking the right social media for your business  When thinking about Social Media, anyone can be overwhelmed. There are literally hundreds of social media platforms on the internet.  If we tried to use all of them it would drive us crazy and probably take up too much of our time.  The key is to focus on the one that gets you the most ROI – return on your investment (of time). Let’s look at some reasons we [...]

http://youtu.be/8Yq1fdj7VEc   Google Plus Introduction In the video I give you a quick run through about Google Plus.  The more I interact with G+ the more I like it. The first way G+ was introduced was that it was a search engine that happens to be social.  That means that posts to G+ are indexed.  If you know about SEO (Search Engine Optimization), then you understand the value of backlinks. Basically, when more sites link back [...]

http://youtu.be/nAY0uOg97wE Evaluate your mobile site When you put your business online, you are setting up a digital ambassador for your business.  Your mobile website is a second ambassador so you want to make sure it looks as good as your main representative, right? 25% of all searches are mobile (as of April 2014).  In the US 34.2% of all paid searched were mobile (as of December 2013).  Bot of these figures are growing and some say [...]

http://youtu.be/ah0gQXi_yGc Writing is a journey I want to end our miniseries about writing with some wisdom from three different people: Corbett Barr, Seth Godin and Zig Ziglar.  This is my perspective about one of their talks. Corbett Barr Corbett talks about starting a blog that matters.  Be passionate about what you want to tell others and impact lives.  It is important to believe in what you do so much that you can’t help but [...]

http://youtu.be/MpzpOQA74zs Platform is power! Way back before computers and even before cars, when someone had something to say they hit the streets and get on a soapbox, literally.  To be important you want to get noticed.  Important people often stand above others, so people would look for something to stand on.  They usually found a box that soap came in because they were sturdy and usually made of wood.  Anyone with a message would [...]

http://youtu.be/aOJ8PTf3k_Q Creating Your Tribe Tribes are more than your target market.  Tribes are more than your audience.  In essence, tribes are those people who are passionate about the same things you are passionate about. Seth Godin defines a tribe as a group of people with stirred up passion and strong commitment to pursue a common vision and mission. In today’s market a good term to use may be ‘raving fans.’  These are the [...]

http://youtu.be/Cj94_9YZygM Finding your voice As an entrepreneur, you have wisdom and experience.  Even if you are new, the fact that you have stepped out on your dreams puts you miles ahead of most people.  That is why it is important to get your voice into the world.  Today, let’s talk about how to find your voice. How to find your writing voice Be real, raw and scary.  Say what you mean and mean what you say.  Don’t worry about [...]

http://youtu.be/_CtSCfpkG9U Your words have power. When you use words to tell your story or share your wisdom, they impact others.  The catch is, you have to put your words somewhere others can see them.  You have to become a writer. You don’t have to write the next greatest novel, but you may write the words that impacts one little person who goes on to impact thousands. Could you imagine if the person who inspired you never took [...]