http://youtu.be/IytsNdTpUbU   Communicating action for your customers Everything you do especially online, needs to have a ‘call to action.’  A call to action is simply what action do you want your customer to do? Call to actions are the response that a customer should take when viewing your marketing materials whether online or offline. Common responses include: Go to your webpage Sign up for your email list Go to your [...]

http://youtu.be/114ZTHYqH54 Getting Results What kind of results do you want your customers to have? First, let’s talk about the kinds of results.  There are two basic types of results: internal and external.    External results can be seen.  A car is cleaner when using a specific detergent.  A person is losing weight and it is noticeable.  External goals can usually be measured and are easy to quantify. The internal results are [...]

http://youtu.be/8mEy950qm2A">http://youtu.be/8mEy950qm2A Connect through the heart and you will win raving fans for your business. People buy from who they know, like and trust.  As an entrepreneur, you want to be someone who can be trusted.  You want to show your potential customers why they should buy from you.  The best way to do that is to connect with them on a deep emotional level. I am not talking about crying on a video or [...]

http://youtu.be/6HApc3nlr2A   Do you believe that people need what you have to offer? As an entrepreneur, belief is fundamental to becoming success.  Read this quote and think about how it applies to your business: Jay Abram said, “If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible. Here is the reality: Everyone sells.  Zig Ziglar [...]

http://youtu.be/FRrudYTV710 Ask these questions to really get into the head of your customers. Sharing your story as a business owner is about connecting with others. The more customers feel like they can trust you the more likely they are to do business with you.  You want to make sure you have every tool in your arsenal that you can have to connect with them.  Your story is one of the most powerful tools you can have. When someone [...]

http://youtu.be/wOfoS2xgN9w 3 Keys to a good business story: A-C-T Authenticity Popeye used to say, “I am what I am.”  Being authentic is exactly that: being who you are.  You are who you are, so don’t try to be someone else.  People like to connect to other people who are genuine and seem real.  That is probably why we relate so well to TV and Youtube.  We like to see people and hear their stories. If you want to really connect with [...]

http://youtu.be/xe6Bl7NNsHo Living with passion Here are two questions: Does passion really matter? Do you believe in yourself enough to make it happen? The answer to both of these should be YES.  Yes, passion matters.  And, yes, you have to believe in yourself enough to make it happen. Passion is what makes you go out in the world as an entrepreneur.  The rest of the world is happy just getting by while you are trying to make [...]

http://www.youtube.com/watch?v=-WujCJOTow8   Action Taking Strategy If you want an action taking strategy, you have to take action.  That may seem like a simple statement, but too many people don’t take action on what they believe. You are different, that is why you are here.  I want to walk you through a simple exercise to help you build an action strategy that will launch your business towards success. I want you to sit down and [...]

http://youtu.be/QZW3w-9WgdQ Procrastinating Killing Goals We all have the procrastinating gene, look it up in medical journals ;>) The key to getting past those procrastination genes is doing something productive. There is a release of endorphins that happens when you complete a task.  It is even greater when you complete something that brings you closer to your dreams and goals. (You can actually look this one up in a medical or [...]

http://www.youtube.com/watch?v=Wqz6vvEZ6ps Why share my entrepreneur notebook? Let me share a story that happened to me today.  I was getting my oil change and jokingly asked the worker if he was the owner.  "I wish."  He said.  Then, I turned to his other worker who just came in, "It must be you, then?"  He chuckled.  "Not yet." As I talked with them, I found out that they want to own their own business, but they were procrastinating [...]