Way back before computers and even before cars, when someone had something to say they hit the streets and get on a soapbox, literally. To be important you want to get noticed. Important people often stand above others, so people would look for something to stand on. They usually found a box that soap came in because they were sturdy and usually made of wood. Anyone with a message would literally grab a soapbox
What does that have to do with you?
You want to be noticed. You want to stand out and be heard. You want to rise above the crowd. You want to find your soapbox, a.k.a. platform.
A platform is what you stand on. It is foundational to how you build your business and live your life.
Michael Hyatt has a whole book about building a platform. It is easy to read and has some great practical advice. Let me share a few of the points with you as well as an infographic from Michael
Three Tips to Creating Your Platform
Wow Your Audience
If you stood on a soapbox and got people listening to you, you better have something to say. In today’s marketplace, you better have something memorable to say. Create a wow in the way you present yourself and the way you communicate about your product. Michael says, “Don’t settle for less than greatness.”
Set a Good Foundation
You have to have a foundation to build on, or whatever you build will crumble. Do you build on sand or solid rock. . . I have heard that somewhere ;>)
Many people are connected online, so make sure you build a great webpage. Communicate value and develop your brand. Don’t stop developing your page until it says exactly what you do and who you are.
Expand your Influence.
The more of your voice you put out, the more trust and influence you gain. . . if you have a good platform.
Get your voice out into the world or it can never be heard.