I can say that statement with full confidence, you know how I know? Because you are reading this page!
You have a desire and you know there is something you can do to help others. Developing a product is simply taking a skill you have and teaching it to others.
How do you make it successful? You provide a result that people will pay for.
Let's break down a basic product:
- Solve a Problem
- Prove Results
- Show them how to do it
It's pretty simple.
Start with who needs this product. Think of a specific group of people and target them. Make sure to develop a list of who your product is not for.
I know we all think everyone needs and wants our product. We think that we will make more money if we sell it to everyone. This is a bad way of thinking about business.
The way you make money is to get it to the people who are willing to pay for it. To best do that make sure you have a clear idea of who it is for.
Step One: Who is it for and who is it not for? If you are teaching dog training, it is not for people who don't have a dog.
Step Two: What results can I expect? Make sure you tell the customer exactly what results they can expect.
Step Three: Tell them how they get those results. People want to see that the steps are easy to follow and they want to believe they can do it.
SPECIAL NOTE: I have even started developing a course that helps entrepreneurs develop their product. If you are interested in being part of a beta group, let me know through out contact form.