How Do You Clone Money In Your Business?
I was recently talking to a client about her business. She is in the service industry and needed to make more money. I told her that her time is limited and if she could duplicate herself she could help more of her clients.
Since cloning has not been developed yet, I suggested she create videos and worksheets to guide her clients through her main process. Then, offer to help them on an individual basis if they needed further instruction.
Creating a product like this does two things:
- It prepares her clients to work with her.
- It gets her clients familiar with her.
Imagine if all your customers and clients came to you prepared to do business with you. You would not need to sell them on what you do because they would already have the ground work. They have taken your ‘course’ and prepared themselves to do business with you.
This may sound like ‘pie in the sky’ thinking, but let’s get into real life for a moment. One of my clients is a door company. They spend lots of time on the phone educating their clients how door styles, sizes, and terminology. I suggested they create a worksheet or video that talks about the common questions they answer for their customers. This would free them up to answer questions after the customer had pre-qualified themselves.
When you create valuable information for your customers, you become their trusted authority. That is why we talked so much about blogging and creating products. Doing these things gives modern day consumers the information they are searching for and helps them get to know you.
Honestly, business is built on relationships. If you can find a way to really build a relationship with a customer, you will have a customer for life. They will trust you and refer you to all of their friends.
You can do that with checklists, worksheets, videos, audios, images . . . the sky is the limit. Simply figure out what your customer relates to and relate to them. That is how you duplicate yourself and put your business on autopilot.
Here are some other helpful articles:
- Creating Profitable Digital Products
- How to use an Autoresponder
- Tips on Writing a Great Business Blog
If you need help brainstorming an idea for your product or coming up with a plan of action, use my contact page to get in touch with me about coaching.