Everything you do especially online, needs to have a ‘call to action.’ A call to action is simply what action do you want your customer to do?
Call to actions are the response that a customer should take when viewing your marketing materials whether online or offline. Common responses include:
- Go to your webpage
- Sign up for your email list
- Go to your storefront
- Buy your product directly
- Call your business
- Download your materials
- Go to your video
The point is, if you don’t have a call to action, you are losing your customers. They read your marketing piece and then they may go to another page or call another company. You want to be specific if you want them to take action.
Let’s say you are building your email list. You create a video that shows value and entices your customer. At the end of the video you say, “sign up for my list.” Nope! This statement is not specific enough. Try something like this: “Now that you have heard this information, what I want you to do is go to my webpage. The link is right below this video. When you get to my page, sign up for our email list and I will send you a free report.”
This statement works because you are telling them exactly what you want them to do. Depending on what your call to action is, you can even video someone taking that action and include a visual reminder.
Also, notice that we give the viewer a reason to sign up on your email list. You are going to send them a report. Surely you know that your report must be specific: a report on the status of business in America in 2014; a report showing you how to lose weight this week; or a report showing you how to get your dog to start going outside within three days and ten minutes of work.
You want to be specific and communicate properly if you want your customer to take action. You will know if your communication is working by the actions your customers actually take. It is easy to quantify. If you have 10 people watch your video and 5 of them respond, you have a good call to action.
As an entrepreneur, you are a leader and a participant. And I would not be a very good leader if I did not practice what I preach, so here is what I want you to do. I would like you to share your vision or passion on our Youtube or GooglePlus. I want you to add to the conversation about entrepreneurship. Share a story or something you learned, don’t just try to sell something.
The point is to interact and build a community. Leave a valuable comment for our viewers because someone may see your comment and decide that you are the expert that they are looking for. They may decide to do business with you because of a comment added value to their life.
As entrepreneurs, we grow when we sharpen each other.