Posts Tagged: Entrepreneur Advice

Your words have power.

When you use words to tell your story or share your wisdom, they impact others.  The catch is, you have to put your words somewhere others can see them.  You have to become a writer.

You don’t have to write the next greatest novel, but you may write the words that impacts one little person who goes on to impact thousands.

Could you imagine if the person who inspired you never took time to share?  Your life would be entirely different.

You may be the only person, someone will listen to. Think about that.  Someone may never reach their full potential, if you don’t take time to let your voice be heard.  It is so important to get your words out into the world so that others can find them.

How to get your voice into the world

Create a Blog

There are many free resources about creating a blog.  There are even some free formats like WordPress or Blogger.  These are easy to start.  If you have a webpage, you can probably add a blog pretty easy.  Most hosting services offer blogging as an install to your page.

This is not a ‘how to’ guide for blogging.  If you want to get started, I suggest: Problogger as a good place to start.  Like I always say, if you need specific help, just ask.  I offer coaching and training for those who are ready to take their writing to the next level.

Write a Book

Don’t be intimidated by writing a book.  With today’s technology, you can virtually talk a book into existence.  You can use a program, get someone to transcribe, or you can even get someone to write it for you.  I suggest writing it yourself and there are many easy ways to get this done.  (Again, contact me, I can help you get there quicker.)

If you just write 10 pages a day, you will have a 300 page book in a month!  If you just write 5 pages a day, you will have 150 pages in a month.  The key is consistent writing each and every day.

Engage on Social Media

Social media like Twitter, Facebook and GooglePlus may not feel like writing, but that is exactly what it is.  People are always putting little snippets of their lives for the world to see.  What if we had a revolution of people putting content out into the world that impacted others for good.  No more sharing cat pics and what they ate for breakfast, the world would be challenged and sharpened.  People’s lives would be touched and someone may just have their life changed.

It is important that you engage on social media in order to connect with others.  In our world today, connections are the new commodity.  You have something to say, so say it. Pick a side and let your voice be heard.

I would love to hear about your words of wisdom.  What is ONE piece of advice that you heard that impacted your life?  Share it on our Youtube or GooglePlus.

Ask these questions to really get into the head of your customers.

Sharing your story as a business owner is about connecting with others. The more customers feel like they can trust you the more likely they are to do business with you.  You want to make sure you have every tool in your arsenal that you can have to connect with them.  Your story is one of the most powerful tools you can have.

When someone watches your story or reads it, in their mind they are asking four basic questions.  Each learning style (personality) is looking to answer a question that is relevant or important to them. Let’s talk about these questions in light of learning styles.


The why thinker wants to know the outcomes.  They want to know why you did what you did as well as why you didn’t choose another path.  They are looking to define the motivation behind your story.

Example: I chose to become an entrepreneur because I was not happy with the way my boss was running his company.


The ‘what’ thinker is the kind of person who likes to move from abstract to concrete thinking.  They want to know the history and how that plays into the story as a whole.  These are they sequential thinkers and they want a story where each section builds on the previous section.  They are looking to find out how your story fits together with who you are.

Example: I was a construction worker who wanted to make things more sturdy but my boss was only concerned with the bottom line.  It was this quality thinking that drove me to start my own company.


“How’ thinkers want to know the steps it takes.  Where the ‘what’ people want to hear the history, the ‘how’ thinkers want to know what you did.  They want to hear the action steps.  They are looking to find the truth behind what you did because they want to see the results.

Example: I started my own company by researching the other companies and deciding what I could do better.  I chose high quality suppliers and began advertising.

What if

“What if’ thinkers are the most dangerous…just kidding.  These people want to see the action.  They want to know what you thought before you took action.  They want to know that you considered all option.  They want to know what decision you made that caused you to take your specific action.

Example: I asked my boss if he considered buying supplies in bulk and cutting the cost that way.  He would not listen to me.  I had to make a decision to stay here and be part of a low quality company or strike out on my own to be part of something I could be proud of.

Continuing the Conversation

You want your story to impact as many people as possible.  When you are creating your story, make sure you are talking to ONE PERSON.  Imagine in your head that one person and make sure you answer some of the questions they may be thinking in their head.  I guess you could say these are motivation questions.

People hear a story based on who they are.  Use these four simple questions and consider the personalities or learning styles behind them and you will have a powerful story.  When you create your story like this, it will impact people and they will want to do business with you.

If you did not read our previous blog, we talked about three keys to making your story powerful.  Put those keys together these questions and share your powerful entrepreneur story.

If (when) you do a video share it with us on my Youtube page or on my GooglePlus page.  I would love to hear your story.

Remember, leaders take action and you are a leader.  Share your story this week!

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