Posts Tagged: Video Editing
3 Steps to Making Killer Business Videos
The three steps are easy;
- Call to Action
Let’s break these down and see how we used them in the video.
Every video needs to have a purpose. Without a purpose, there is no reason to create a video. Are you entertaining? Are you teaching? Are you inspiring? Are you sharing a story?
The intention creates the ‘feel’ and ‘mood’ for the video. Having the whole video moving toward a single goal helps keep your viewer engaged and keeps you on track when creating the video.
First thing you want to do is grab attention. In the video, I shared the hook about what you will learn in the video. If you were interested in creating videos, you would have been hooked from the beginning.
A hook can be a question, an interesting graphic, a joke, or something that stands out as different. You want to wake someone up when they come to your video and give them a reason to continue watching.
Second, you want to show the benefit of listening. What are you going to cover and why is it important. I put the hook and the benefit in the first few seconds of my video. I wanted you to know exactly what it is that you would get from watching the video.
Third, you want to show why people should listen to you. Now, don’t go too crazy with this one a simple sentence like, “I’ve been creating videos for over thirteen years.” Or “I have created hundreds of videos and talked in front of audiences of over a thousand.” Those are credibility statements. (Both are true, but did you notice I did not use them in the video!)
Some people take credibility to the next level and talk about expert authority. If you are doing a 5 minute video a sentence or two would work. If you are doing a 30-60 minute presentation, you want to share a story about what you do and why you are doing it.
The point is you want people to believe you. You can see from this one channel that I know what I am talking about, so I decided not to bother you with details, I just jumped right in because I tried to keep this video under three minutes.
First thing you want to do is make people feel comfortable. You want them to feel like you are talking directly to them. Don’t pretend to talk to everyone in the world, picture in your mind one person whom you are sharing. Create the video for that one person.
Imagining this one person makes your conversation more intimate and people will relate to you better.
Second, you want to show off your personality. Even if you are a mellow person, be who you are. It is so important to be real and authentic.
People want to relate to you, not some online persona you created. If you get to know me, you will see that I am just like I am in person as I am on video.
If you are who you are and you are talking to that one person, your video will be so much more powerful.
Thirdly, (who uses thirdly anymore. . .) Make it easy to grasp. Present your information into bite sized chunks. I suggest using lists and keeping it simple. Think of three important take aways or five quick tips.
You may have heard a preacher, he covers his three points in his sermon, then continues to go into another mini-sermon. Don’t do that. Deliver the content intended. If you have more content, create a new video. That is the power of editing.
CALL TO ACTION
Every video needs to have something for someone to do. Psychology has proven when someone finishes reading a blog or watching a video, they are looking for the next thing to do. Give them something specific that relates to your intention. (See how that comes back around?)
Be as specific as possible. Tell them what to do, how to do it, where to do it and why to do it.
If you listened to the video, I told you to come to the blog. Read this page so you can learn about videos. Then, I asked you to create a video. I can see that you got the first two right, now all you have to do is create a quick video and share it with us on on Youtube or GooglePlus.
Suggested videos for you to create and share with us:
- 3 questions I have always had about creating videos for my business.
- One thing I have always wanted to know about videos.
- A topic I would love to see covered on this blog/video page is . . .
- If entrepreneurs were as cool as you are, then . . . .
If you share a video with me and email me (or use the contact page) I will share with you two tools to help you come up with great headlines and topics to write about no matter what your topic of interest is.
8 Video Tips to Make Your Videos Look Professional
In the video we covered the value of the content: what you actually say is important. We covered audio, visual, location and even touched on editing. Well, hold on while I give you three more exciting tips to get you one step closer to being a video pro.
You have probably heard the term ‘dead center.’ Dead center is a term that means our eyes get bored when something is in the middle. It is dead because our eyes will jump around the frame to find something interesting.
If you take a photo or a video the rectangle where the images are is the frame. When you are shooting, think about the way you put something in that frame. The easiest way to talk about it is to consider your frame like a tic-tac-toe board. You will imagine two lines going across and two lines going down. Where the lines cross are ‘points of interest.’ (Some cameras have these line built in and you can visually see them!)
Look at this pic of a raptor…don’t worry it is not real. Look at how the top of his eye (which is bright yellow) lands on the top right point of interest. Then, his lower teeth line up on the bottom left point of interest. The framing of this shot lines up to make the photo interesting…not that a photo of a raptor needs to be more interesting, but you get the point.
Also when you are framing, make sure you are aware of everything around you. Have you ever seen a a video of someone talking and it looked like a tree was growing out of the top of someone’s head. Don’t do that. Make sure your background is also framed and there are no distracting lines.
It just takes a moment to be aware of your shot and to notice any distracting lines.
Lighting is so important. When you shoot a video, you want the brightest light to be on the person you are videoing. If there is more light behind them, your camera will pick that up and your person will look dark.
Keep it simple. Put a lamp in front of the person. Make sure to ‘soften’ the light with a light cloth or scarf so you don’t have harsh shadows behind them. Unless you are doing a scary movie, then you may want to have a big lurking shadow behind the main person.
If you are outside be aware of the sun. If the sun is overhead, you will have strong shadows on the face. You don’t need a long enough extension cord, use a white poster board. Anything white will work. Just stand right outside of the camera frame, tilt the poster board to reflect the sun and fill in the face of your main character. You would be surprised to know that pros do this and some of them pay hundreds of dollars to get the same affect.
Make your videos interesting by changing the angle of your video. Now, if you are just doing a vlog, you may not want to change the angle very often. However, changing angles for effect can create powerful video images.
Let’s start with the basic. Make sure the camera is eye level and you are situated on a point of interest. You can tilt up a little and pull the camera a little lower to make yourself seem important or big. You can put the camera above you and tilt it down to make yourself seem smaller.
Why? Well, let’s say you are doing a vlog. You are announcing an exciting big addition to your channel. You would start by talking about the announcement. Then, change the angle to a lower angle to make yourself look big. Do your announcement from that angle to make it interesting. You can even add an echo to your voice to really make it stand out.
Angles help tell the story. Only use them to tell the story. Remember, what you say is important. Your content ought to be the primary purpose of your video. Then, you use techniques to really make your message stand out.
I have covered the basic angles, but there are a lot more. I created a video a while back that goes through a lot of different angles and show the ‘feel’ of each video. It was done with some teens, so it is fun and a bit quirky. Click here to watch the video: The Story of Interesting Angles.
That is a lot we covered, but I am sure you can handle it. Now, go out and make some interesting videos. Then share them with us on Youtube or GooglePlus. I would love to see what you came up with.
Feel free to ask questions, I love helping blooming videographers. If there is anything I can do the help, don’t hesitate to ask.