Power Talk is a way to communicate with your customers in a way that connects to them. When dealing with a customer, you don’t want to come across like a used car salesman. You want to be genuine and authentic. You want to show that you are passionate about what you do and really care about them as customer and as a person.
Tell the customer exactly what they need to know. Tell them in a way that shows you understand them and can relate to them. When you talk to them, build rapport. Rapport basically means that they feel like they can trust you.
People love to hear people with passion. People may not like Gordan Ramsey or Simon Cowell, but they are passionate about what they do. You can’t help but listen to them when you see how much energy they put into everything they do. You need to elevate your attitude to a level that people can hear your passion and they will listen.
Be a customer Advocate
When you are trying to sell something, show that you care. If they want the cheapest, but you can honestly say why they should buy the next level, then tell them. And the same goes the other way. If they can get a cheaper unit and still get good quality, let them know. They will probably still buy the better unit, but it shows that you truly care about them.
Entice the customer
Fill the words you use with customers full of emotion. Use power words that makes the customer want to buy from you and only you. Do some research about the psychology of selling and you will see how little nuances to your voice help your communication with your customer.
Using power talk with customers is just about knowing your customer. The more you know them, the better you can talk to them. The more you understand them, the better you can get into their heads and close the deal with ease.